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Consider motion-sensitive faucets and soap and paper-towel dispensers and toe pulls for the restroom doors.ĭurable, easy-to-clean furnishings and materialsĭespite the popularity of rustic/reclaimed materials in breweries, those with more modern, nonporous finishes will find it easier to clean and reduce any risk of infection, keeping customers assured of their safety. Now and in the future, breweries with updated restrooms will have one less thing to worry about in terms of spreading infections. Barrier-free/automated restroomsīest practices in restroom design already dictate that guests should come in contact with as few surfaces as possible.
Point of sales system for brewery taproom update#
Furthermore, breweries that move quickly and update their spaces now will likely benefit in the long run. That is to say, spaces that were intentionally designed to serve multiple purposes or adapt to different uses are proving especially valuable right now.
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Whether offering curbside pickup or allowing customers inside during the first phase of reopening, breweries with more flexible designs will have fewer barriers to overcome when responding to their customers’ needs. The social distancing orders necessary to flatten the curve have forced many breweries to move entirely to online and curbside to-go sales, shift from taproom to packaged sales, or pivot into other products entirely-hand sanitizer or face masks being the most obvious examples. Until we’re completely clear of this pandemic, breweries face the harsh reality of needing to immediately adjust their workflows and business models to ensure that their customers and employees are safe and healthy. Brewery design going forward will need to adapt to these expectations-and be able to respond to any future challenges-in order to remain successful. When it’s safe to gather in taprooms again, customers will continue looking for that impactful experience, albeit with different expectations in terms of safety and sanitation. It’s something that adds up to more than the sum of its parts. Think about it: When customers walk into your brewery, there is most likely a certain atmosphere and character to the space that connects them to the personality of your brewery. Regardless of the state of public health, most successful breweries are already designed to deliver positive, impactful customer experiences. By nature, breweries are already designed with cleanliness and sanitation in mind, so as to not contaminate batches of beer, so discerning customers who are aware of this fact have the peace of mind to continue buying beer. The quarantine period has seen record sales of packaged alcohol, favoring breweries that already package and distribute beyond the tasting room.
Point of sales system for brewery taproom plus#
On the plus side, the industry appears to be well-positioned for a reasonable level of success after the pandemic. The following is an overview of how good, smart design practices can help a brewery respond to the pandemic now while also providing the flexibility to adapt and remain successful long-term. If breweries take the time now to carefully consider how the design of their spaces can help them adapt to similar situations in the future, they will maintain a competitive edge and be able to survive virtually any challenge thrown at them. Now that breweries are investing in significant changes to their day-to-day operations, the design of both new and existing breweries will in all likelihood see a permanent shift once it’s safe to reopen. While demand has not necessarily dwindled, fears of exposure have shaken the confidence and trust of the average patron, leading to a vastly different transaction process from just a few months ago. These unprecedented times are forcing some breweries to rethink their entire operations to better meet the current needs of their customers-and to prepare for similar situations in the future. Others have struggled to come up with practical solutions. Some breweries have found this to be relatively painless because of the layout and design of their existing facilities.
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On the other hand, owners are deeply concerned for the health and safety of those same customers, not to mention their employees.įor most breweries, responsible steps have included limiting sales to online transactions and curbside pickup and to ensuring that visitors and staff practice appropriate social distancing. On one hand, many breweries have loyal customers clamoring for more of their favorite beer.
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The beer industry certainly has been put into an interesting position by the COVID-19 pandemic.